1. Integration
Once you create a video on YouTube, you can share that video across several different platforms including Facebook, Twitter, a blog, and even an email campaign. Videos give your customers a little variety when it comes to sharing content. Another way you can use YouTube to help your email campaigns is to create a "Vlog" or a video blog, where you can talk about whatever interests you or you can talk about any updates about your business.
2. Videos Create an Extra Visual
YouTube provides you with an additional way to communicate with your customers and it can provide your customers with more information than a photo. For example, if you are trying to sell a lawn mower, you can create a video of someone starting the lawn mower, and using the lawn mower so your customers can actually see the product being used. You can use videos to give customers that 360 degree view of the product and to explain how the product works. If you run an e-commerce site, consider adding videos to your product descriptions.
3. Growing Consumption
Today, consumers are watching videos online more than ever before. They are watching these videos on their smartphones, and on social media sites. Videos give your customers something more that they can't get out of a regular Facebook post. If your video is interesting enough, your consumers will even share your video with their friends. This is an easy way to attract more business.
If you choose to use Youtube, remember that your videos don't have to look like high quality movies for them to be effective. You can create simple videos using a webcam or a smartphone and get the desired outcome and you don't have to spend any money.
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